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SME, Inc. (also SME Branding)〔(Find People and Companies: SME, Inc. )〕 is a full-service strategic brand-building and design consultancy headquartered in the Midtown Manhattan area of New York City. Work includes brand management, brand strategy, positioning (marketing), brand identity, marketing, traditional and digital engagement, naming, advertising, social media and digital media for sports and entertainment, higher education, consumer goods and non-profit industries. == History == Founded in 1989 as Sean Michael Edwards, SME〔 has evolved from a consumer-packaged goods design firm to a global consultancy and is currently led by Senior Partner, Ed O'Hara.〔 Key legacy clients include Colgate-Palmolive, Kraft General Foods, The Millennium Hotel, Estee Lauder, adidas, the World Series, the NBA Finals, WNBA, Indianapolis 500, the 2001 Major League Baseball All-Star Game, the National Hockey League, LPGA〔(【引用サイトリンク】title=LPGA Unveils New Logo )〕 the US Olympic Baseball Team, the NY Mets, Seattle Mariners, Tampa Bay Devil Rays, Toronto Raptors, Utah Jazz, Washington Wizards, the NFL China Bowl, Jacksonville Jaguars, Major League Soccer, LA Galaxy, Madison Square Garden, The Palace of Auburn Hills and several collegiate programs, including MIT Athletics, Davidson College,〔(【引用サイトリンク】title=Davidson College: Davidson Launches New Spirit Marks )〕 the University of Alabama, University of Florida, DePaul and the University of Carolina at Chapel Hill to name a few. SME also assisted the NHL in repositioning the league during the 2005-06 NHL Season, following the lockout. More recent acquisitions include the Boston Bruins, New York Yankees, the Pac-10 (Pacific-10 Conference),〔(【引用サイトリンク】title=Sports Illustrated: Led by Savvy Commissioner Larry Scott, Pac-10 Rebrands its Image )〕 Fantasy Sports Ventures and Big Lead Sports, NASCAR Media Group, Kentucky Derby, Tampa Bay Lightning,〔(【引用サイトリンク】title=Tampa Bay Lightning: Lightning Unveil New Logo, Jersey Systems Along with Vision and Brand Inspiration )〕〔(The New York Times: Modern Team Moves to Traditional Look )〕 Florida Marlins, Marlins Ballpark, Dolphin Stadium, University of Louisville, Quinnipiac University and West Virginia University, among others. SME and Queens College won a Bronze award at the 25th Annual Educational Advertising Awards for the "Meet Your Future" campaign.〔(【引用サイトリンク】title=Higher Education Marketing Report: Queens College Receives Bronze Award at 25th Annual Educational Advertising Awards )〕 SME has also led brand development initiatives with several non-profit organizations, including Osa Conservation on the Osa Peninsula, Genetic Disease Foundation, America Scores, Up2Us, Hope for Heroes, the Ray Festa Melanoma Foundation and the Parrish Art Museum in Southampton, NY. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「SME Branding」の詳細全文を読む スポンサード リンク
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